It’s no mystery. The quality of any solution depends on how well you understand the challenge. Ask the right questions – then listen carefully. That’s when you’ll discover a brand story worth tapping into. Intelligence matters. The ability to interpret what you hear. To stretch it. Turn it on its head. Recombine it in provocative new ways. That’s what fuels smart creative. It’s also why having the right creative partner is key.
E R I C J A C O B S O N
Never mind the shorts and t-shirts. As a creative director Eric instinctively distills the beautiful from the bland, the elegant from the ugly. And after 27 years in the business his real talent is finding the truth, the essence of a brand’s unique story. That’s where real insights happen. That’s the value Eric brings to every project, large or small. And the results speak for themselves — like building a culture and camaraderie among team members. Cultivating brand fanatics. And gaining market share.
S E R V I C E S
Strategy, creative direction, art direction, copywriting, photography and cinematography; brand identity systems and style guides; websites and social media content; sales collateral; print, digital, outdoor, television and radio advertising; exhibits, wayfinding, point of sale, packaging, and publishing.
B O N A F I D E S
New Mexico True’s Regional Campaign
Indians and Extraterrestrials. Wild rivers and exotic landscapes. World class art and cuisine. What’s the common denominator? New Mexico True, an award-winning, national ad campaign for the State’s tourism dept. Competition for global travel dollars is fierce. But our solution leveraged the undeniable appeal for travel experiences that are authentic. And meaningful. The research firm Longwood International said of our campaign: “for every dollar spent on advertising, visitors spent $30.” And that the campaign “produced 264,000 additional trips and generated $35.1 million in additional spending.” Clearly tried and true.
TV, Radio, Print and Digital Advertising, and Sales Collateral
A C C O L A D E S
15 Telly, 37 Addys, 8 Neographic, and 1 Summit International Creative Award for Best Campaign